Everyman Notice Your Nuts Viral | Flash Build
CREATIVE CIRCLE BRONZE 2006 FINALIST

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Men are being encouraged to 'notice their nuts' by a new viral ad for the Everyman Campaign highlighting testicular cancer and featuring Dermot O'Leary. The ad, created by Delaney Lund Knox Warren & Partners, features men from all walks of life in a variety of everyday situations with a giant pair of testicles tied around their waists, and the strapline 'Make your balls a bigger part of your life'. Scenes include a group of men doing Tai Chi, a gardener in a park, office workers, mechanics and a high-powered executive taking in the City view, all wearing the comedy testicles. The humour is combined with a serious health warning that testicular cancer is the most common cancer to affect men aged 15 to 45.